Building a 5-Year Strategic Plan for a global
Fresh Produce Leader
Big Ideas, Real Impact.
“Quote from client about the value of working with Fresh Endeavors, specific to the outcome, the process, or the working relationship.”
The ProjectService
Strategic Planning | Sustainability Strategy | Growth Strategy & Facilitation | Innovation | Project Management | Trade Association Support
Scope
Single Site | Multi-Site / National | Industry-Wide | Enterprise
Timeline
3-6 Months | 12+ Months
A global fresh produce marketer and distributor with operations across multiple growing regions needed to formalize their enterprise-wide strategic planning process and build a framework their leadership team could execute against for the next five years.
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The Challenge
Despite nearly 15 years of industry growth, the company had never built a formal strategic plan. Leadership had strong vision but lacked a structured, inclusive process for translating that vision into prioritized objectives, measurable KPIs, and an actionable roadmap, one that could align a large, cross-functional team and a global supply chain.
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The Approach
I started by conducting a comprehensive landscape review and a structured round of stakeholder interviews, talking with leadership, cross-functional teams, and external partners to understand the company's strengths, constraints, and strategic priorities. From there, I facilitated an in-person two-day planning session with the executive committee, using a structured set of exercises to develop and pressure-test strategic pillars, define aligned objectives, and establish measurable KPIs. Following the session, I led the development of the written strategic plan, translating the team's direction into a clear, organized document with defined timelines, resource considerations, and an implementation roadmap.
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The Impact
[Specific deliverable—quantify where possible. E.g. 'Delivered a 30+ page, five-year strategic plan organized around six pillars, each with 10–12 objectives, defined KPIs, and assigned ownership.']
[Strategic or organizational value created. E.g. 'Aligned executive leadership and cross-functional teams around a shared strategic direction for the first time in the company's history.']
[Process or capability outcome. E.g. 'Built a repeatable strategic planning process the company can apply in future planning cycles.']
[Business differentiator or competitive outcome. E.g. 'Positioned the organization to proactively respond to market headwinds and prioritize investment with greater clarity and confidence.']
Ready to Tackle a Challenge Like This One?
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